Margaux Baert: the paper fairy

A spark in the studio

It was at La Cambre, during a paper-focused workshop, that the magic happened. Margaux, a dedicated student from Namur, was studying graphic and visual communication there. "That course opened up a whole new world for me," she recalls. "Paper combines fragility, flexibility and durability. I really wanted to explore that blend."
Before long, she was experimenting, folding, transforming – creating feathers, scales, insects and coral from paper.

For Margaux, the decision was made: she would become a craft designer, specialising in the art of paper.

Finding your place in a niche market

On paper, the story sounds wonderful… but it doesn’t necessarily pay the bills. "The most important thing was finding clients and surrounding myself with people I could trust." The market is highly niche, which means being proactive in presenting your work and demonstrating its added value. 
Margaux set out to present her creations to brands and retailers. Her efforts paid off: she was soon commissioned for projects ranging from shop-window and in-store decorations (for Natan, Uniqlo and Prada) to design event scenography, limited-edition packaging (for Godiva) and art pieces for galleries.

Although she usually works alone in her studio, Margaux occasionally collaborates with freelancers and artisans on larger projects. "When dressing a large shop window, a few extra hands are always welcome (laughs)!"

A light material, a light footprint

Margaux works exclusively with 100% FSC-certified paper produced in Europe, sourcing from Belgian or European suppliers. "Working by hand, in short supply chains, with a recyclable material gives my work a truly sustainable dimension. That was essential for me."

Her decision to base her studio in Brussels was no coincidence either: "Geographically, it’s the ideal hub for reaching across Europe. But beyond that, Brussels offers an extraordinary creative richness and quality of life."

The power of networking

Margaux often insists on one thing: surrounding yourself with the right people is key. For her international growth, she turned to hub.brussels. Thanks to the agency’s international network, she joined the Export Accelerator in 2023 – a six-month programme that helped her lay solid foundations for an international strategy.
In 2024, she took part in Womenpreneur’s WeFund programme.

Soon afterwards, she was offered a remarkable opportunity: to exhibit her work at the Belgian embassy in Japan in September, and to host a workshop at the Belgian Pavilion during the World Expo in Osaka. "I’ve built a great client base across Europe. The mission to Japan, organised by hub.brussels, will be a chance to explore a market with a completely different culture."

And while the art of folding may be a Japanese tradition, there is little doubt that Margaux’s talent will soon secure her a special place in their hearts – and their paper !